infographic title

Searching for Love – A Valentine’s Infographic

One of the fascinating things about working in SEO is the insights you gain about human behavior. With Valentine’s Day arriving tomorrow, we’ve had a look under the hood of Google to see just want the British public look for in love. For instance, did you know Plenty of Fish has more monthly searches than Tinder? So despite the gains in app popularity, a lot of the population still likes a good, old-fashioned free dating website. Also, there are way more searches for engagement rings than wedding rings – does this mean that the options are too varied or just […]

domain authority

How to Easily Increase Your Domain Authority

Domain Authority, or DA for short, is a third party measurement of the strength of a website against Google’s backlink algorithm. It was created by MOZ, an SEO software supplier, as a way to get a more detailed alternative to Google’s now defunct PageRank. Domain Authority tries to emulate the hundreds of link factors Google looks at – and while we roughly know what these are, the exact calculation is under lock and key. Therefore, DA is intended to give a rough idea of how well strong the links to a website are/. It does not take into consideration any […]